Documentaries
A career ends. The story does not.
An athlete's earning power is tied to results, and results end. Most careers run ten years and the commercial value drains away with the podium finishes. The athletes who still earn afterwards are the ones who built a story and an audience that exist independently of the scoreboard, and almost none of them built it on their own.
Brands have the opposite problem. Attention is cheap and belief is not. Sport audiences are expert and defensive and they discount anything that looks like advertising within seconds. Association with a real story is the way in, and unlike a campaign it does not stop working the day the contract ends.
A documentary is what both of those need, which is why the athlete and the sponsor are usually in the same conversation.
How we do it
We came out of performance sport before we came to film. Stefan raced at elite level and worked as a performance analyst on the World Cup circuit. Harry spent ten years managing athletes. That means we read a sport rather than react to it, and we are in position before the moment rather than chasing it afterwards.
We shoot small, usually the two of us, which gets us into places a full crew never reaches and keeps the budget where it belongs. We film in real conditions, on real timelines, and we treat landscape as part of the story rather than as a backdrop.
What you get
A film that is worth showing to a broadcaster, a festival, a sponsor or a board. Short edits built from the same shoot for social and for a channel. An asset that is still being sent to people two years later, which is the difference between a documentary and a campaign.
